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Did You Know?

83% of Americans wish more of the products, services and retailers they use would support causes. Although supporting a cause has become a mainstream business strategy for many companies, its growth hasn’t deterred consumer interest, passion or behavior.

In fact, Americans are as amenable toward cause marketing as ever: 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing. 

• 85% of consumers have a more positive image of a product or company when it supports a cause they care about.

• 90% of consumers want companies to tell them the ways they are supporting causes.

Put another way: More than 278 million people in the U.S. want to know what a company is doing to benefit a cause. The opportunities for innovation and deeper engagement in cause are immense. The masses are incredibly attuned to cause branding, but they are not yet satisfied.

This is quite clear:  83 percent of Americans wish more of the products, services and retailers they use would support causes.  

Click to download our Corporate Sponsorship Packet to see how your business can benefit from a relationship with the Pearland Theatre Guild.